Disney needed to double down on streaming in the course of the pandemic, which arrived in early 2020 simply as “The Rise of Skywalker” was ending its $1 billion theatrical run. Disney+ had launched solely months earlier and each Marvel and “Star Wars” have been going to be main anchors for the service. “The Mandalorian” proved to be nearly universally interesting to viewers, which was in stark distinction to the divisive nature of the sequel trilogy. That was undoubtedly a great factor that the franchise wanted, however it might have created one other drawback that the studio now has to take care of.
As we have seen with Pixar and the Marvel Cinematic Universe, having a ton of TV exhibits and flicks out there without spending a dime on a streaming service would not assist a model’s field workplace potential. Disney CEO Bob Iger even mentioned as a lot final 12 months, acknowledging that releasing a lot on Disney+ had an influence on audiences. That is one thing Iger is searching for to right, however altering viewers habits is less complicated mentioned than finished. Pandora’s Field is tough to shut. As soon as viewers know they’ll get one thing at residence for “free,” it’s robust to get them to pay for that factor in theaters once more.
That is to say, “Star Wars” could now be going through the identical problem that Pixar and the MCU are contending with. Sure, “The Mandalorian” and its characters are very talked-about, however they have been fashionable on TV from the consolation of residence as a part of a Disney+ subscription. Is that recognition going to translate to theatrical viability? Or is that this going to be one other “Solo: A Star Wars Story” ($393 million worldwide/$275 million finances) scenario the place Lucasfilm overestimates the demand for one thing? Han Solo is fashionable, however audiences did not essentially want an origin story. Granted, it isn’t an apples-to-apples factor, however the bigger level stays.